This is MAGCON
MAGCON is a convention where young fans get the once-in-a-lifetime opportunity to meet their favorite social media celebrities. Though already well-established, the MAGCON team was ready to look for new partners. But, it was clear that a typical brochure was not the right medium to communicate the sheer teenage hysteria for which their events are known. That's where I jumped in.
Above all else, this graphic needed to shout "this is our audience!" from the very first glance; and that's exactly what it does. Starting with just the text, I channeled my inner teenage fangirl and illustrated a full concert scene filled with color, energy, and (duh) smart phones. Check out the sketchbook to see the original sketches.