2013 Annual Report, Saving Lives Together

PetSmart Charities

Annual reports are not (typically) all that compelling. They're informative, sure, but they're also tough to read and even tougher to fill with content. That's why I was especially excited when PetSmart Charities wanted to break with non-profit tradition and try a new format for their FY2013 annual report: a digital infographic with companion post cards.

This project began with just a selection of photos and a list of figures — a nearly-blank slate!  The fun regional illustrations I created for the final piece not only make it a more engaging read in general, but help any reader connect the facts and figures presented back to their own communities. Check out the sketchbook to see the original sketches.